For Salon Professionals

Establishing a strong clientele for a business is a lengthy task, one that takes diligence, creativity, and plenty of work. Adding salon services and cross-training technicians is a smart way to increase clientele and build your business. Getting more dollars from existing clientele is easier and a lot less costly than advertising to find new clientele.

Expanding services at your business creates excitement that your clients will share with their friends. Adding body wraps is more exciting if you are the first salon in your area to offer the treaments. News spreads fast and many new clients will come for Body Wrap treaments. Quick weight loss and size loss is prime gossip material for every gathering. And-body wrapping is easy to learn.

Body Wrapping Body Wrapping is a service that can be learned quickly and easily, so several technicians in your salon can be trained to do the treatments. A technician will need only 6 or 7 practice wraps to achieve professional wrap techniques for clients.

Technicians share clientele for a stronger business Every salon has clients that come only to one technician to get nails done or to one stylist for hair services. If the technician moves on to another salon, the client may follow, if they are not familiar with other technicians in the salon. Retention of clientele comes naturally when clients are shared by technicians performing a multitude of services.

Offering Body Wrap services is one way to build salon clientele. Nationwide tallies show that 73% of body wrap clients purchase a series of treatments, returning once or twice each week for 6-12 weeks. Body wrap services build clientele, because when the client returns once or twice each week, it is convenient to "cut my hair too," "fix my nail," "touch up my hair color," "of course I'd like a pedicure." Facials can be done while the client lounges in the wrap.

Your salon is building profits and providing an experience that physically and mentally bond the customer with your salon. It becomes her place, her retreat. You have gained a lifelong client who will introduce friends to all you have to offer. Your diligence and creativity along with Set-N-Me-Free Aloe vera healthy products builds a strong business. services at your business creates excitement that your clients will share with their friends. Adding body wraps is more exciting if you are the first salon in your area to offer the treaments. News spreads fast and many new clients will come for Body Wrap treaments. Quick weight loss and size loss is prime gossip material for every gathering. And-body wrapping is easy to learn.

Unfortunately for many of us, repetitive stress is a constant factor in our everyday work. Massage therapists know this fact only too well. Healthy options can include easy application add-on services.

With Set-N-Me-Free Aloe vera and Herb Body Wrap it only takes 6 minutes to wrap a client. The client then lounges 45 minutes allowing the toxin cleansing Aloe vera and herbs to penetrate fully. The toxin-cleansing aloe vera & herb aromatherapy relaxes, leaving the client feeling healthy and relaxed-and with a substantial size loss.

Another splendid add-on service-especially after a massage, is a vibrant skin polish.Affordable and easy to do, Set-N-Me-Free Skin Polish kits and products have been one of our most requested items.

Aloe Heat Creme, Aloe Foot & Callus Rub, Aloe Comfrey Gel, d'Aloe Gentle Gel, rank among our finest massage support products.

Creative Add-On Services

• Underarm Toning
• Face & Chin Firming
• Acne Solution
• Swollen Foot/Leg Treatment
• Skin Toning
• Bruise Treatment
• Hyperpigmentation
• Under Eye Circles
• Hand Hydration Mask
• Stretch Marks
• Breast Reduction
• Mini Face Lift
• Hand Masking
• Cold Sore Therapy
• Dark Circles
• Anti-oxidant Mask
• Cuticle Repair

Click image for masking recipes

TELEPHONE PRESENTATION
FOR LINEN WRAPPING

With the Set-N-Me-Free Aloe Vera Solution, we have an average of 7 to 10 inches lost with each wrap. We are using cotton cloth strips that have been soaking in our all natural, aloe vera and herbal solution. Are you familiar with aloe vera?

The aloe vera is very good for the skin and also penetrates. We are using enzyme active aloe vera to penetrate the toxin cleansing herbs down into your fatty deposits and your cellulite. The toxins will be dissolved back into your lymph system. We put the wraps on warm so the pores will open, allowing the solution to penetrate faster.

You will lounge comfortably in the wrap for about 45 minutes, covered with a blanket to stay warm without perspiring. During that time there is enough dissipation of the fat cells that we get this very definite inch loss. After the wrap, you will need to drink about a gallon of water in the next 24 hours to flush out those toxins - so they are GONE -not like a water loss that would be right back. You will be even smaller a day after your wrap, after drinking the water.

There are no dehydrating salts, minerals or clays in the Set-N-Me-Free Solution and no chemicals. Your skin will feel smooth and moist. After the wrap, you will feel rested and fresh and inches smaller. Fat is not heavy, so you may notice only a pound of weight loss, and then only after you have flushed your body with the water.

We will wrap you over your underwear, cotton working the best. You will want to bring an extra pair so you have dry ones to wear home. To condition your skin for the wrap, bathe with no soap. Use hot water and a loofa or cloth.- scrubbing extra where you want to lose most. Do not use bar soap or any lotion on your skin before the wrap. These contain animal fat and mineral oil which clog pores. We need your pores as clean and open as possible for the Solution to penetrate.

A single wrap costs . If you decide to take a series of wraps, it may be applied toward the lower series pricing. Most people get one, then decide.

What day did you have in mind for your wrap? Do you want morning or afternoon? We are open a couple evenings each week or Saturday if you work day times.

IF NO APPOINTMENT IS MADE OR IF ONE IS MADE A WEEK AWAY: If you will give me your address, I will mail you a copy of our brochure. It answers a lot of questions you may think about later.

READ BACK THE APPOINTMENT TIME, DAY, AND TELEPHONE NUMBER.

Marketing Ideas :
TIPS FROM THE PROS

"The newest trends we are implementing are anti-again services. Being a salon and day spa that specializes in natural products, we excited about new research in botanical skin resurfacing. Now we are bale to offer alternatives to invasive techniques."

"Right after school begins we notice a slowdown in services, so this year we sent out gift certificates to our top 200 guests for a complimentary service they had not received before. We gained repeat business for services clients hadn't previously received and we also increased retail sales."

"We utilize our call center staff to upgrade services when the appointment is booked. If they are trying to fill a larger space or know the client's history they can make recommendations based on past services."

"Last year, we decided to run a two--for-one discount on microdermabrasion services. Clients paid the full price for the first service and would then receive a certificate for a complimentary service to use within the promotional period. Our sales increased 104 percent."

"From the moment the guest enters our retail store until the time she checks out, we offer added value, including our healthy snacks, organic beverages, foot soaks, stress-relieving treatments, hand massages, make-up touch-ups and many more."

"Every Monday, we spend about an hour of class time devoted to learning how to provide an effective consultation-learning to listen, how to recommend, how to make a client feel comfortable with the recommendation and how to keep a client as a long term customer."

"We are starting a Brow Bar in our retail space to handle tweezing and waxing. We couple the two services together during free client events. Our goal is to complete the cycle of the beauty experience: hair, skin, brows and make-up."

"We implement a new trend, service or idea by having a launch and pre-date its coming with posters, mirror signs and other marketing ideas. We often offer an introductory special, but very rarely a discount. Usually, we offer an upgrade such as six services for the price of five."

"We had a Staff experience Day, which consisted of breaking the staff into groups to experience each of the different areas of our business-front desk, booking room, retail, spa, nails, hair, operations and break room. Each station had a leader who taught everyone how to do that departments specific tasks."

"We have a product focus' that we rotate every six weeks. We build a retail display showcasing the product focus at the salon entrance. The display is always fun and creative. Before we launch it, we brainstorm key message points as part our monthly staff meeting. This way everyone is on board."

"We book for time instead of booking for a specific service. Our call center asks how much time the client wants to spend in our spa and books accordingly. The client might come in to get a massage but based on consultation and promotion, end up with the newest spa treatment that will better meet her needs."

"We have an array of luxury services for clients to choose from like our Caribbean Therapy pedicure. When developing a luxury service, we try to incorporate a couple of our retail products so clients have the ability to recreate the experience at home."

"We always stress to our staff about making the most of the time they have with their clients. We tell them either they can have a $100 client in their chair or a $250 client, depending on what they do and what they say. By simply upselling their service, they can increase their sales by 50 percent."

"Our stylists add on a complementary service that a guest has not tried if she has an opening. This wows guests and commits them to a new service. It keeps the stylists busy and helps them build their dollar per guest ratio for the future."

"Guests who pre-book are entered into monthly drawing where the prize is a service that is less frequently booked, so the guest can experience a service she may have never had before. The staffer who is pre-booked the most will also win the same service. The promotion has increased our retention and sparked friendly competition."

"The salon has implemented a series of complimentary stress-relieving treatments. The stylist chooses from at least one of five services-a scalp massage, hand massage, foot soak and massage, mini facial or a make-up touchup. These services help to promote our spa by giving the guest a small tasted of the services."

"We have laminated menus made fro each station that describe each service and its price. For example, our regular spa pedicure is $50, and it lets guests know they can upgrade to a hydrating pedicure for just $15 more."

"Our target market is the working professional. We take a team approach to providing multiple services at the same time: manicures during color processing, hand and shoulder massages during chemical services processing, four-handed massages and performing color and highlights at the same time."

"We expect to grow the spa by 75 percent this year. Since we pay salaries to our spa employees, when they are not performing services, they are on the main floor doing hand massages and make-up finishing touches. This helps to create a relationship with the guest and promote their services."

"We now offer 'treatment enhancements' during the appointment. When guests feel more relaxed and involved in their treatment, they are likely to upgrade."

"We have the greatest success in upselling spa services when clients are receiving a service, and our technician suggests that she can continue working on those sore muscles for an extra half hour, add a paraffin treatment, an eye zone treatment, or any upgrade she feels our guest would benefit from."

"Each month, the stylists choose a 'focus of the month' product. They research that product and create a product knowledge card, which we post on the bulletin board in our break room. The focus product is also set on the stylists' stations as a conversation starter."

"Our staff meetings are team planning sessions, so our team takes part in business decisions."